SEO & Optimisation
Show up when it matters most.
We deliver the SEO services North Yorkshire businesses trust to bring in customers month after month. Most of your customers start their search on Google — if you're not near the top, you're invisible, and your competitors are getting the calls instead. We change that with honest, measurable SEO: no jargon, no vanity metrics, just more of the right people finding your business.
What's included
✓ Technical SEO audit and fixes (site speed, structure, indexing) ✓ Keyword research and content planning ✓ Local SEO (Google Business Profile, NAP consistency, local citations) ✓ Monthly reporting in plain English — no jargon
Who it's for
Businesses relying on word-of-mouth or paid ads alone, who want consistent, free traffic from search.
Get a Free SEO AuditHow our SEO service works
1. Audit
We start with a full technical and competitive audit: how your site performs, how you rank against local competitors, and where the quickest wins are hiding. You get the findings in plain English, whether you work with us or not.
2. Fix
We repair the foundations first — site speed, mobile performance, broken links, indexing issues, page structure — because no amount of content fixes a site Google struggles to read.
3. Build
Then we grow your visibility: keyword-targeted page content, local SEO (including your Google Business Profile), and the structured data that helps search engines — and now AI assistants — understand exactly what you do and where.
4. Report
Every month you see what we did, what moved, and what's next — rankings, traffic, and most importantly enquiries. If a report ever confuses you, we've written it wrong.
How much does SEO cost?
SEO is ongoing work rather than a one-off project, so it’s priced as a monthly plan based on how competitive your market is and how fast you want to move. A local trades business in Scarborough needs a very different level of work than an e-commerce store competing nationally. We’ll always tell you honestly what’s achievable at a given budget — and if we don’t think SEO is the right spend for you yet, we’ll say so. Every plan is a rolling agreement: no 12-month lock-ins.
Local SEO for North Yorkshire businesses
For most of our clients, the biggest wins come from local search — the map results and “near me” searches where buying intent is highest. That means a fully optimised Google Business Profile, consistent business details across every directory that mentions you, location pages that actually say something, and reviews working for you rather than sitting unread. It’s how a Scarborough or York business beats bigger competitors who treat the whole country as one market.
We serve businesses across Scarborough, York, Whitby, Malton, Pickering, Harrogate and Leeds.
SEO services North Yorkshire businesses can measure
Search engine optimisation is how customers find you without you having to pay for every click. We combine technical SEO (site speed, structure, indexing), local SEO (Google Business Profile, NAP consistency, local citations) and content strategy to help businesses across North Yorkshire and the UK rank higher for the searches that matter to them.
Unlike PPC, the results from SEO compound over time — the work we do today keeps bringing in traffic months and years later. We also factor in AEO (Answer Engine Optimization) as part of a modern SEO strategy, since more customers are starting their research with ChatGPT or Google’s AI Overviews rather than a traditional search box. It works best paired with a website built to convert the traffic it brings in.
Everything we do follows Google’s Search Essentials guidelines — no shortcuts that put your rankings at risk.
Frequently asked questions about SEO
How long does SEO take to work?
Realistically, 3–6 months for meaningful movement and 6–12 for competitive terms. Quick wins from technical fixes often show sooner. Anyone promising page one in weeks is either targeting terms nobody searches or doing something Google will eventually punish.
How much does SEO cost per month?
It depends on your market and goals — we’ll quote after a free audit so the price reflects what actually needs doing. All plans are rolling monthly agreements with no long lock-ins.
Do you guarantee first-page rankings?
No — and you should be wary of anyone who does. Google’s results can’t be bought or guaranteed by any agency. What we do guarantee is transparent work, honest reporting, and advice based on what genuinely moves rankings.
What's the difference between SEO and AEO?
SEO gets you found in Google’s search results; AEO gets you recommended when people ask ChatGPT, Google AI Overviews, or Perplexity. They overlap heavily and we build both into our work — see our AEO service for the full picture.
Do I still need SEO if I'm running Google Ads?
Yes — ads stop the moment you stop paying, while SEO compounds. The best results usually come from running both: ads for immediate leads, SEO for the long game. We manage both, so they’re never pulling in different directions.
Ready to grow your business?
Let's discuss how we can help you achieve your goals.
Get a Free SEO Audit