How much should I spend on Google Ads?

Enough to generate meaningful data — for most local service businesses that’s a few hundred pounds a month to start, scaled up once we can see what an enquiry costs. We’ll recommend a figure for your market before you commit to anything.

How quickly will I see results?

Ads can generate enquiries within days of launch — that’s their big advantage over SEO. Expect the first few weeks to be a learning period while we gather data and optimise; performance typically improves month on month from there.

Do I own my Google Ads account?

Yes, always. The account, data, and campaign history are yours, and you’ll have full access from day one. We work inside your account rather than holding it hostage in ours.

What's the difference between Google Ads and SEO?

Google Ads buys immediate visibility that stops when you stop paying; SEO builds visibility that compounds over time. They work best together — ads for leads now, SEO for the long game — and we manage both so they share data and don’t compete.

Can you fix an existing Google Ads account that isn't working?

Absolutely — rescue jobs are some of our most satisfying work. A free audit usually reveals quickly whether the problem is targeting, tracking, ad copy, or the landing page, and we’ll tell you honestly what it’ll take to fix.

PPC & Ads Management

Ads that pay for themselves.

We provide the Google Ads management North Yorkshire businesses trust to turn ad spend into enquiries — not just clicks. Running ads without a strategy is like pouring money into a leaky bucket: you pay for visitors who were never going to buy. We build campaigns around the searches that signal real intent, track what happens after the click, and put every pound of your budget where it earns its keep.

What's included

✓ Campaign strategy and setup ✓ Conversion tracking (so you know what's actually working) ✓ Ongoing optimisation and A/B testing ✓ Transparent monthly reporting — spend, leads, cost per result

Who it's for

Businesses who've tried ads before without clear results, or are ready to scale what's already working.

Get a Free Ads Audit

How our Google Ads management works

1. Audit & strategy

If you've run ads before, we audit the account first: what's been wasted, what's worked, and what's missing. If you're starting fresh, we research the searches your customers actually make. Either way, you get a clear plan before anything spends.

2. Build

We set up campaigns properly: tightly themed ad groups, negative keywords to block time-wasters, ad copy written to pre-qualify clickers, and conversion tracking so every enquiry is traceable back to the keyword that produced it.

3. Optimise

Ads aren't set-and-forget. We continually shift budget toward what's converting, cut what isn't, test new ad copy, and refine landing pages — because the ad is only half the sale.

4. Report

Monthly reporting in plain English: what you spent, what it produced, and what it cost per enquiry. Not impressions, not clicks — enquiries. If the numbers ever stop making sense to you, that's on us to fix.

How much does Google Ads management cost?

There are two costs to understand: your ad budget (paid to Google) and our management fee (paid to us) — and they should never be blurred together. We’ll recommend a realistic starting budget based on what your competitors are bidding and what an enquiry is worth to you; for most local service businesses that’s a smaller number than people fear, because local targeting means you’re not bidding against the whole country. Our management fee is quoted up front and fixed, our plans roll monthly with no long lock-ins, and 100% of your ad budget goes to actual ads.

Your account, your data

Everything we build lives in your own Google Ads account, not ours. You own the account, the data, and the campaign history — permanently. If you ever leave, you take it all with you. It’s surprising how many agencies won’t offer that; we think it should be the default.

Google Ads management North Yorkshire: campaigns built around return

Pay-per-click advertising puts your business at the top of Google, or in front of the right audience on Meta, the moment someone is searching for what you offer. Unlike organic SEO, PPC can generate leads within days of launching a campaign — useful for businesses that need results now, or want to test demand for a new product or service before committing further.

We manage Google Ads and Meta advertising campaigns for businesses across North Yorkshire and the UK, with conversion tracking set up from day one so you know exactly what your spend is delivering, not just how many clicks you’re getting. Pairing PPC with our SEO service and a website built to convert means every visitor — paid or organic — lands somewhere designed to turn them into a customer.

As Google Ads specialists, we manage everything inside your own account — you keep full ownership and visibility of your data and spend.

Frequently asked questions about Google Ads

How much should I spend on Google Ads?
Enough to generate meaningful data — for most local service businesses that’s a few hundred pounds a month to start, scaled up once we can see what an enquiry costs. We’ll recommend a figure for your market before you commit to anything.
How quickly will I see results?
Ads can generate enquiries within days of launch — that’s their big advantage over SEO. Expect the first few weeks to be a learning period while we gather data and optimise; performance typically improves month on month from there.
Do I own my Google Ads account?
Yes, always. The account, data, and campaign history are yours, and you’ll have full access from day one. We work inside your account rather than holding it hostage in ours.
What's the difference between Google Ads and SEO?
Google Ads buys immediate visibility that stops when you stop paying; SEO builds visibility that compounds over time. They work best together — ads for leads now, SEO for the long game — and we manage both so they share data and don’t compete.
Can you fix an existing Google Ads account that isn't working?
Absolutely — rescue jobs are some of our most satisfying work. A free audit usually reveals quickly whether the problem is targeting, tracking, ad copy, or the landing page, and we’ll tell you honestly what it’ll take to fix.

Ready to grow your business?

Let's discuss how we can help you achieve your goals.

Get a Free Ads Audit